Marketing

Mitchell Lench, founder of Ocean’s Balance, believes that working closely with corporate food and pet food companies, rather than creating novel consumer-focused products from scratch, could be a ticket to success for the West’s seaweed sector.

Despite the struggles of some of barramundi’s most ambitious farmers, production of the species continues to grow, as does innovation in the sector.

A background in conventional business makes Chuck Toombs a somewhat unconventional addition to the US seaweed sector, but the founder of Oregon Seaweed believes that this might give him an edge over some of the more idealistically-motivated operators in the sp…