Aquaculture for all

Earth Ocean Farms rebrands as Santomar

Marine fish Environment Marketing +5 more

Earth Ocean Farms, a Mexico-based company aiming to lead the aquaculture of totoaba, has rebranded itself, now going by the name Santomar.

A totoaba farm in Mexico.
Santomar aims to lead the farming of totoaba, a fish endemic to Mexico

© Santomar

Earth Ocean Farms, a company aiming to lead totoaba aquaculture in Mexico, has rebranded as Santomar as it aims to set a new standard in the seafood industry for taste, quality, and socio-economic impact.

“This new brand represents an important step towards generating a healthy ocean, helping to restore endemic species, and promoting economic growth in our region. Santomar is the name that defines our identity today, a wise choice, as it honours and shows the deep respect we have for our sea, its species, and its people,” said Santomar chief executive Pablo Konietzko, in a press release.

Santomar aims to provide consumers with a high quality culinary experience, boasting a fish that they claim stands out for its unmatched versatility, giving plenty of room for creativity in the kitchen.

Through its new brand, Santomar aims to ascribe to meticulous processes, ensuring absolute traceability, from the handling of broodstock to the production of juvenile totoabas. Additionally, Santomar cultivates totoaba in marine nurseries, structures that take advantage of the latest aquaculture technology to offer an environment and habitat in the depth of the sea that favours the well-being and growth of the species. One of the key features of the Santomar farming process is the ability to identify each individual fish through a unique QR code, which certifies and provides transparency about its origin and harvest.

Santomar now aims to consolidate its position as a key player in the aquaculture industry, both in Mexico and globally. In addition to being a promoter of Mexican gastronomy through the cultivation of totoaba, the company also aims to lead the production of other species such as red snapper and oysters.

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