Aquaculture for all

Mind Blown partners with PLNT Burger to launch alt-seafood product

Sustainability Consumer Alternative proteins +5 more

Mind Blown* by The Plant Based Seafood Co. and PLNT Burger – chef Spike Mendelsohn’s plant-based burger chain – have announced their partnership with the release of a limited-time offer New Bay crab cake sandwich.

Plant-based burger sitting on takeaway box
Mind Blown's New Bay crab cake sandwich

© Mind Blown

Available exclusively at PLNT Burger’s seven DC, Maryland and Virginia locations in the US, the limited-time offer (LTO) for the New Bay crab cake sandwich will run from 1 June until Labour Day weekend (2-3 September).

Mind Blown’s Maryland-style plant-based crab cake is packed with 11g of protein and offers the taste and texture of the real thing, all while staying true to Mind Blown’s commitment to offering our oceans some well-deserved relief.

"We are thrilled to partner with PLNT Burger to bring our Mind Blown crab cake to life in the irresistible New Bay crab cake sandwich," said Monica Talbert, Mind Blown's CEO, in a press release. "I can’t think of a better partner to launch this LTO with and the timing couldn’t be more perfect ahead of world ocean month!”

Chef Spike Mendelsohn is not only an investment partner of Mind Blown by the plant-based seafood brand, The Plant Based Seafood Co., but also serves as co-founder and culinary director of PLNT Burger. His involvement in both companies highlights his commitment to creating innovative and sustainable plant-based food options.

“As a chef, I expect plant-based seafood to taste just as good as traditional, premium-quality seafood products before we can showcase them in our restaurants,” added Mendelsohn. “Given their history in the Chesapeake Bay seafood business, the Mind Blown team clearly shared my vision and has produced some incredibly tasty products.

He concluded: “This crab cake is the perfect product for our guests at PLNT Burger. We toss it in classic Old Bay and serve it with crisp, green leaf lettuce to satisfy that summertime craving we all have for fried seafood but doing it in a way that is healthier for us, and better for our oceans. What better way than a tasty sandwich to celebrate world ocean month!”

As part of Mind Blown's mission to protect the oceans, one percent of profits go to support the restoring of coral reefs worldwide through their partnership with the Coral Restoration Foundation.

*Mind Blown is part of Hatch’s investment portfolio, but The Fish Site retains editorial independence.

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