China is a priority market for Nova Scotia, as seafood exports have grown from $14 million in 2009 to $208 million in 2015.
The brand is designed to raise the value and awareness of Nova Scotia seafood through retail, foodservice, and online promotions; marketing collateral; in–bound missions for members of the overseas trade and press; trade shows; out–bound trade missions and advertising.
Nova Scotia seafood's new mark is inspired by nautical design with clean lines and clear type. The coordinates, 45° north 63° west, are the center point in the Province. These aren't mere numbers. Not any spot on the map. This is Nova Scotia's code. A little removed from the rest, but connected to the world by the waters of the Atlantic. Nova Scotia Seafood is as pure as the place it comes from
"Nova Scotia seafood is highly sought-after for its wild, premium quality products, exceptional food safety standards, and unmatched taste," said Nova Scotia Fisheries and Aquaculture Minister, Keith Colwell.
"Our seafood is handled with the utmost care every step of the way – from the boats to the dock and our processing plants, we ensure it tastes as fresh as the day it was caught."
"With the Nova Scotia Seafood International Brand, it has never been easier for retailers, chefs, and consumers to source premium quality seafood from Nova Scotia," said Minister Colwell.