Aquaculture for all

Mowi’s Salmon Wagon proves a fundraising success

Atlantic Salmon Marketing Consumer +7 more

The Salmon Wagon was present at 12 events across Scottish communities this year, and has raised a total of over £14,000 since its debut three years ago.

People stand in front of food truck
The Mowi Salmon Wagon seeks to raise funds for local communities and charities, whilst providing tasty meals for community events

© Mowi

As we reach the tail end of another summer, communities and local charities are looking back on the many successful events and festivals they held - with 12 local causes across Scotland having particular reason to celebrate. Across the country in 2023, the fundraising Mowi ‘Salmon Wagon’ served up barbequed salmon dishes at events in Achiltibuie, Appin, Benbecula, Isle of Harris, Isle of Skye, Kilchoan, Kyle of Lochalsh, Newtonmore, North Uist and Rosyth, with 100 percent of proceeds from the sale of food being used to benefit local causes.

“North Uist Agricultural Society was delighted to have Jayne and her Mowi Salmon Wagon team at this year’s show. As we celebrate 50 years since our show hall was built we really appreciate the donation from Mowi which will support the society to continue hosting community events throughout the year,” said Joan Ferguson, a member of the North Uist Agricultural Society.

In total, since its launch three years ago, the fundraising food truck has collected £14,258 for local causes, serving up over 3,000 salmon dishes at 26 events.

“In its second summer on the road, we are delighted that the Salmon Wagon has raised a significant amount for many worthy causes. Having attended the events, which ranged from village galas and agricultural shows, to Highland games and festivals, we are lucky enough to have met first-hand the charities and communities that will benefit from the funds raised,” said Jayne MacKay, community engagement officer at Mowi Scotland.

“It was a privilege to be able to spend time at these important social occasions. Supporting the local groups that host them is an important element of Mowi’s commitment to helping local communities in thriving. We can’t wait to learn more about some of the fantastic events scheduled for next summer as we seek applications for 2024 and make the difficult decision of which ones to support,” she added.

The application phase for 2024 is now open and will close on December 31 2023. Events which have been previously unsuccessful in their applications are welcome to apply again this year. Successful applicants are expected to be announced in February 2024.

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