© Katherine Bryar
In this role, Katherine Bryar will lead Murray Cod Australia (MCA)'s brand, marketing and sales across domestic and export channels, focusing on strengthening partnerships, expanding distribution and enhancing the Aquna Murray Cod brand.
“Aquna Murray Cod is the most exciting company I have seen in seafood for a very long time. This fish, with its exceptional quality, provenance and sustainability credentials, has the potential to be a truly iconic Australian product. I’m excited to help position Aquna amongst the best food brands in the world and to collaborate with our partners to achieve maximum value both in Australia and abroad,” said Bryar in a press release.
Bryar brings an exceptional record in premium food and aquaculture marketing, sustainability leadership and international brand development. Before joining MCA, Bryar worked with BioMar Group, a global leader in aquafeed, where she led strategic marketing programs that supported aquaculture producers in brand positioning, customer engagement and international expansion.
“As MCA enters its next phase of growth, we are focused on building a strong and balanced sales foundation – driving greater domestic brand penetration while expanding our international footprint,” said MCA chief executive officer, Ross Anderson. “Katherine’s global perspective, proven record in premium seafood marketing, and commitment to sustainability make her an outstanding addition to the leadership team as Aquna Murray Cod continues its rise across key markets.”
Earlier in her career, she worked closely with New Zealand King Salmon, where she contributed to the success of the Ōra King brand in the USA and the Regal King Salmon brand across Australasia. Bryar also played a significant role with Australian Eggs, where she repositioned eggs as a healthy food, resulting in a substantial increase in egg consumption nationally. She has also contributed to United Nations-affiliated programs focused on responsible food systems.
She brings more than 25 years of experience spanning brand building, category strategy and channel development across retail, foodservice and export markets.
