The partnership aims to introduce CH4 Global’s Methane Tamer - a seaweed-based feed additive shown to reduce methane emissions from cattle digestion by up to 90 percent - across India, Brazil, Argentina, Uruguay, and Paraguay, which collectively house over 40 percent of the global cattle population.
Methane Tamer integrates asparagopsis seaweed, a natural solution to combat enteric methane emissions, which are a leading contributor to greenhouse gases from human activities. By incorporating Methane Tamer into its feed formulations, UPL plans to leverage its extensive market reach and distribution networks to provide scalable solutions to farmers in these key markets.
Jai Shroff, chairman and chief executive of UPL, highlighted the urgency of the project. “Methane is nearly 30 times more harmful to the climate than CO2. By partnering with CH4 Global, we are empowering farmers to adopt sustainable practices and showing how agriculture can be part of the solution to climate change," he said, in a press release.
Steve Meller, co-founder and chief executive of CH4 Global, emphasised the importance of the partnership for scaling the technology. “UPL’s trusted relationships with farmers make them the perfect partner to accelerate the adoption of Methane Tamer. Together, we’re creating a new model for sustainable livestock and helping the industry progress toward net-zero emissions," he said.