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US Seafood Promoted to Chinese Audience During New Year

Lucy Towers
11 February 2013, at 12:00am

US - The National Fisheries Institute (NFI) is using social media to promote US seafood half a world away. As part of NFIs expanded social media presence on Chinas most popular platform, Sina Weibo, the USs largest seafood trade association will feature a series of species profiles, one for each day of the traditional seven day celebration of the Chinese New Year.

The New Year is extremely significant in China and seafood is a big part of it, said Lynsee Fowler, NFIs Communications Coordinator. To be able to feature iconic American seafood on Sina Weibo during this time is a great example of how technology is bringing us closer together.

The campaign will feature posts about Salmon, Oysters, Lobster, Crab, Pollock, Scallops and Halibut. Each profile will feature the history of the species, import/export data and nutrition information. The first species profiled will be Lobster; last year the US exported nearly 2 million pounds of Lobster to China.

Engaging a very targeted audience in China that is interested in seafood, and in this case specifically American seafood, really shows the power of the platform, said Fowler.

Chinese New Year is also known as the Spring Festival and the Lunar New Year. New Years Day is Sunday February 10th and marks the beginning of the year of the snake.