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Govt Helps Put More Seafood On International Menus

CANADA - Canadian aquaculture producers can dive into new export opportunities abroad with a new investment from the Government of Canada. Keith Ashfield, Minister of Fisheries and Oceans announced an investment of more than $1 million for CAIA to generate awareness and new sales of Canada's high quality aquaculture products while speaking at the 2011 National Forum of the Canadian Aquaculture Industry Alliance (CAIA).

"From salmon and trout to oysters and mussels, Canada's aquaculture is second to none and plays a key role in keeping our economy strong," said Minister Ashfield on behalf of Agriculture Minister Gerry Ritz.

"With fish and seafood harvested from some of the cleanest, most pristine waters in the world, Canada has a longstanding international reputation for providing top quality seafood and boasts one of the most valuable commercial fisheries in the world."

This investment will enable CAIA to participate in trade shows and missions, brand Canadian farmed salmon, market Canadian farmed mussel and sablefish, and undertake international market development and market research for Canadian aquaculture products. In 2010, Canada exported $4 billion of fish and seafood to more than 130 countries, with aquaculture exports totalling almost $600 million.

"Today's announcement is good news for the Canadian aquaculture industry," said Ruth Salmon, CAIA's Executive Director. "With this funding, our industry members can continue to deliver the powerful message to our major export markets that Canada is a world leader in the environmentally sustainable production of high quality farmed seafood products."

CAIA is a national industry association that represents the interests of Canadian aquaculture operators, feed companies and suppliers, as well as provincial finfish and shellfish aquaculture associations. The aquaculture industry is truly nationwide, with established operations in every Canadian province, plus the Yukon.

The announcement is part of an $88 million investment provided through the AgriMarketing program under Growing Forward, which helps industry implement long-term international strategies including activities such as international market development, industry-to-industry trade advocacy, and consumer awareness and branding.

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