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Trout Given 'Green' Approval From MCS

Trout Sustainability Marketing +6 more

UK - The British Trout Association has announced that its land based farmed British trout has received a green endorsement from leading environmental organisation, the Marine Conservation Society (MCS).

The MCS published an updated version of its ‘Pocket Good Fish Guide’ this month which uses a traffic light system for rating both capture and farmed fish, and shellfish products. The scale goes from green (indicating good, environmentally sustainable purchases – Fish to Eat) down to red (indicating Fish to Avoid). The guide is available to download from, with more detailed information on this and other fish species to be found at

Land based-farmed trout in the UK has now been given a green – giving a clear environmental endorsement of UK production acknowledging the higher standards to which UK operators comply and the robust regulatory framework regulating the industry.

The introduction of the Quality Trout UK Ltd standard in 2000 was an important milestone for the industry, which addressed all aspects of trout production, and was primarily designed to meet the requirements of multiple retailers with regard to product traceability, product quality and food safety.

The UK is now the only European Union producer that operates an EN45011 standard specifically for trout production.

Trout’s green rating comes after fruitful joint-working by British Trout Association CEO, David Bassett and representatives from NGOs involved.

Mr Bassett said, “I am delighted British Trout received the top rating from such a widely respected organisation. I know UK producers will be very proud to learn of this endorsement, which gives the green light to the environmental sustainability of UK trout, whilst demonstrating the carefully regulated framework in which UK producers operate.”

Dawn Purchase, MCS Aquaculture Officer said, “MCS is happy to promote greater consumer awareness of British Trout and to encourage consumers to diversity their diets by trying this tasty fish. MCS is urging consumers to broaden their tastes beyond the top five seafood species that accounts for 90 per cent of the seafood and fish we eat and trout is a good choice to make, as its production is land based and can be carefully controlled to minimise environmental impacts.”

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