Lidl Deluxe Mussel & Smoked Salmon Chowder has been selected as a finalist in the Ambient and Chilled Soups Category. Attractively presented in a 350g pack, it features mussels and smoked salmon in a creamy white sauce. In the Fish Ready Meals Category, Lidl Deluxe Scottish Rope Grown Mussels in Chorizo Sauce (450g) has also made the prestigious shortlist.
The judges look at taste, content, appearance, packaging, labelling and value for money when selecting the finalists, as well the innovation incorporated into the development of the product.
Stephen Cameron, SSMG managing director, said: “New product innovation is at the heart of our business philosophy and we are delighted that these two products have been shortlisted for an award.”
The Grocer Own Label Food & Drink Awards 2014 will be held at the London Hilton, Park Lane on Friday 16 May 2014.