Aquaculture for all

New #EatMoreSeafood Initiative Offers Extra Incentive to Eat Seafood

Sustainability Marketing Economics +5 more

US - A leading seafood provider is rewarding the public with gift cards and other incentives for heeding sweeping new federal guidelines that call on Americans to add significantly more seafood to their diet.

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Chicken of the Sea has launched #EatMoreSeafood Go Fish! Challenge to incentivize Americans to adopt the Dietary Guidelines for Americans 2015-2020 that call for substituting seafood for other forms of protein foods for at least two meals (or 8 ounces) per week. The programme continues through March 15, 2017.

Instrumental to the 10-week program, as well as Chicken of the Sea’s ongoing mission to increase America’s nutritional health through greater consumption of fresh and packaged fish, is the fact that promotional participants will be rewarded for eating and sharing their experiences with all seafood – regardless of the brand.

“These latest guidelines confirm what Chicken of the Sea has known for years: Americans just aren’t getting enough seafood,” explained Maureen McDonnell, director of marketing for Chicken of the Sea.

“Since our goal is to get Americans’ seafood diet to come closer to resembling that of the rest of the world, the program covers all types, varieties and brands of seafood and shellfish.”

“While we’d prefer they reach for the familiar Chicken of the Sea Mermaid, participants eating and sharing any fresh or packaged seafood will be eligible to win one of 13 prizes.”

Per promotion rules, ten weekly winners will be chosen at random to receive $100 gift cards while three monthly winners will enjoy free Chicken of the Sea seafood for one year, valued at $468.

Seafood fans enter by posting original seafood-related content accompanied with the #EatMoreSeafood hashtag on Twitter and Instagram, or by completing an entry form on the Chicken of the Sea web or Facebook page. Regardless of the entry method they choose, they are encouraged to offer their own seafood tips, recipes, serving suggestions, stories, nutritional facts, photos, videos or other sources of inspiration.

Chicken of the Sea will motivate the public to participate throughout the 10-week promotion (and beyond) by posting a series of “Go Fish” messages on Facebook, Twitter, Instagram and Pinterest themed to recipes, nutritional facts, trivia, new products and tips on healthy living, traceability and sustainability.

For more information on the #EatMoreSeafood Go Fish! Challenge, go to Full contest rules are available.