© S Group
S Group is a customer-owned network of companies in the retail and service sectors, with approximately 2,000 outlets in Finland.
"We are pleased to see a major retailer like S Group taking such decisive action to promote sustainable aquaculture,” said Ola Nyrinder, ASC’s Nordic market development manager, in a press release.
“By choosing ASC labelled seafood, S Group is supporting responsible farming practices that protect ecosystems, ensure animal welfare, and uphold the rights and well-being of workers and local communities."
By aligning the S-group seafood procurement policy with ASC’s rigorous standards, S Group is contributing to the responsible use of natural resources and the conservation of aquatic biodiversity.
“Sustainability is a shared journey, and the progress achieved by S Group is the result of long-term collaboration across the supply chain,” said S Group’s sustainability specialist Iida Lehtimäki. “Our goal is to make sustainable choices easier for our customers, and ASC certification helps provide the transparency and trust they expect.”
In addition to ASC labelled seafood products on store shelves, customers can also find responsibly farmed salmon at certified fresh fish counters in 79 Prisma hypermarkets and S-markets across Finland. These counters are both ASC and MSC certified.
