High Liner Wild Caught Products to be Certified as Sustainable

As of today, 60 per cent of wild caught High Liner products by sales volume are already certified by the worlds leading certification organisation for wild caught seafood, the Marine Stewardship Council (MSC). These products feature the MSC ecolabel. In the coming months, consumers will see the MSC ecolabel on more and more High Liner products.

When you purchase High Liner products with the MSC ecolabel, you are helping to protect our oceans, said Bill DiMento, Corporate Director of Sustainability for High Liner Foods. Our ocean-friendly products are another reason to feel good about serving High Liner seafood to your family.

The introduction of MSC-certified products follows the landmark partnership between High Liner and MSC in May 2012 to support the mutual goal of sustainable fisheries.

With its broad range of products, this has been a major undertaking by High Liner and the company should be commended for its efforts, said Rupert Howes, Chief Executive Officer of MSC. What makes High Liners commitment to seafood sustainability exceptional is that in addition to identifying suppliers who are already engaged in sustainable practices, High Liner has played a key role in encouraging and assisting fisheries around the world to become sustainable.

High Liner has been actively engaged in Fishery Improvement Projects for Russian Pollock, Russian Wild Salmon and North Atlantic Cod in the waters off southern Newfoundland. These projects help fisheries become sustainable and achieve MSC certification.

We know how important the future of our planet is to families, added DiMento. That is why we are also taking a proactive role in improving fisheries and aquaculture programs globally.