Following the Dutch, Swedish, Indonesian, Spanish and Belgian versions; the Finnish guide is the latest one to offer consumers help in choosing the right, sustainably farmed seafood.
“We are delighted that ASC responsibly farmed products are now included in the Finnish Fish Guide. I would like to thank WWF Finland for their cooperation and dedication in making this possible. This will give us increased visibility and enable us to make further progress in the Finnish market to promote sales of products from certified farms,” said ASC’s CEO Chris Ninnes.
To celebrate the launch of their new Fish Guide, WWF Finland held a press event in Helsinki, Finland.
Sampsa Vilhunen, Head of the Marine Programme: "Norwegian salmon is the most consumed fish in Finland and WWF is waiting for ASC-certified salmon to enter the Finnish market, as this would help improve the sustainability of fish consumption among Finns”.