Aquaculture for all

ASC launches new visual dashboard

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The Aquaculture Stewardship Council has announced the launch of its new Impact Dashboard – an interactive interface seeking to showcase the organisation’s impact to customers and users.

An ASC fish farm.
The new Impact Dashboard allows the comparison of ASC's operations on a global scale


The Aquaculture Stewardship Council (ASC) - a leading certification organisation for the aquaculture sector – has announced the launch of its new Impact Dashboard, which seeks to showcase the organisation’s impact to industry stakeholders. The new interface includes features such as comparison tools, charts, and an interactive map.

“The redesigned dashboard uses the latest data visualisation techniques to make it easier for users to view and collect information on ASC's impact. Visualising data and allowing users to filter to geographies and years of interest and export chart images can help businesses, producers, and retailers make informed business decisions,” said ASC director of impacts, monitoring and evaluation Jill Swasey, in a press release.

“Using this powerful tool, stakeholders can easily compare ASC certified production volumes, farm sites and labelled products year-on-year and view trends. With just a simple click on the map, users can also explore the number of ASC certified farms in a country, the species being farmed on site and its growth compared to previous months or years,” she added.

Through the launch of the new interactive tool, the ASC hopes to prove their commitment to transparent operations, making it easier than ever for industry stakeholders to compare the organisation’s global impact.

The redesign of the dashboard was carried out in partnership with The Information Lab, which took on the project pro bono.

“Our focus is to support NGOs that often lack the time and resources to scale up and develop their analytics capabilities. As a pro bono programme sponsored by The Information Lab, a tech consultancy company with high in-house tech skills, we utilise our consultants' downtime between clients to practice and contribute to social progress. We reviewed ASC's mission and felt that the organisation aligns with the type of NGOs we wish to support,” said Benedetta Tagliaferri, culture and inclusion lead at The Information Lab.

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