By offering sustainable yellowfin tuna fished by Friend of the Sea approved fisheries, Yooji’s is allowed to show Friend of the Sea seal of approval on its menu.
Customers have visible assurance that Yooji’s products are sustainably caught and fully traceable.
Targeted yellowfin tuna stocks in the fishing areas are not overexploited and fishing gears meet all Friend of the Sea criteria, since tuna is caught using only traditional multihook handline methods.
Yellowfin caught for sushi consists mainly of mature individuals, thus the fishery allows stocks to reproduce and does not catch juveniles.
“Over the past few years we have come to realise how important sustainability is to the future of our business, and our customers too,” stated Mrs Sarah Strub, responsible of PR at Yooji’s.
“Customers do ask questions about where our fish comes from. We can prove that it is fully traceable back to a Friend of the Sea approved fishery.”
“Friend of the Sea label is increasingly familiar in Switzerland and it can be found in several points of sale,” explained Mr Paolo Bray, Director of Friend of the Sea.
“Friend of the Sea seal of approval on Yooji’s menu will further help Swiss consumers to make sustainable choices.”
