The business units include Waitrose, Marks & Spencer, Morrisons, The Co-operative, Birds Eye, Icelandic Group, Young's Seafood and the Fish4ever campaign and they were brought together by environmental law organisation ClientEarth, reports Food Business Review.
SSC members said they will promote species that are underutilised or discarded to influence consumers to eat a wider variety of sustainable seafood.
Besides, fisheries will be required to collect catch and discard information to aid government in assessing the state of at-risk fish stocks and set labelling standards to provide consumers with accurate information on sustainability.
CSR director for Young Seafood, Mike Mitchell, said as part of the coalition, they hope to use the fish expertise and experience to drive further change and improvement through the industry as a whole.
The Co-operative Group head of Food Product, Policy and Technology Kate Jones said the SSC will be an important new force in helping to bring about a much-needed reduction in fish discards.
Sustainable Seafood Coalition Formed
UK - Major seafood suppliers, retailers and organisations in the UK have joined a newly formed Sustainable Seafood Coalition (SSC) to bring an end to the wasteful practice of discarding fish at sea.
