The full range of 19 different products will be sold, including: Fish & Sauce, Foil Bake Bag, 1 Perfect Portion, Fish Cakes and Ready to Eat.
Amanda Webb Sales & Marketing Director commented: “The decision to move into ecommerce is largely in response to the many calls and emails we receive from our loyal customers who can’t find us in store or want to explore our range further. Our Saucy Shop will make buying our fish even easier and make it more accessible to customers who can’t find us locally. We’ve been considering this move for some time and are excited to see how this will transform our business.”
The Saucy Shop was launched in time for the brand’s presence at BBC Good Food Winter (26-29 November 2015) where the brand will be serving up samples and selling fish to 90,000 consumers.