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Rebrand for IFFO offshoot

1 April 2020, at 5:30pm

IFFO RS, which certifies the sustainability of the marine ingredients used in the aquafeed industry, has changed its name to MarinTrust today.

Libby Woodhatch, executive chair of MarinTrust (formerly IFFO RS)
Libby Woodhatch, executive chair of MarinTrust (formerly IFFO RS)

IFFO RS was originally founded by IFFO, The Marine Ingredients Organisation, in 2009. The rebranding campaign reinforces the certification programme’s decision to become a separate entity in 2014 - with its own governance structure, articles, purposes and budget.

MarinTrust aims to champion best practices within the marine ingredients industry. It allows producers of marine ingredients to demonstrate that their raw materials are responsibly sourced and marine ingredients are responsibly produced.

Libby Woodhatch, MarinTrust executive chairwoman, noted that: "While maintaining a close relationship with our founders at IFFO, we want to protect the credibility of certificate holders. The rebranding campaign underpins our ambition to continue growing and tackling the existing challenges, such as multi-species fishery management and impacts of the fishmeal industry on local communities".

New name, new logo
New name, new logo

The organisation hopes that the new name will be clearly understood outside of the English-speaking world – matching its ambitions to expand in Asia, Central America, Middle East and Africa.

Since opening for application in October 2009, over 150 plants in more than 20 different countries have gained MarinTrust certification and over 50 percent of the world’s combined production of marine ingredients is MarinTrust compliant. Its Governing Body Committee includes representatives from marine ingredients producers, traders, fish feed producers, fish farmers, fish processors, retailers, marine conservation NGOs and related standards.Marin