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Pacific West To Offer MSC Certified Tempura Hake

by the Fish Site Editor
17 May 2011, at 1:00am

AUSTRALIA In a move towards more a sustainable seafood market, Pacific West, frozen seafood specialists, have recently announced that they will be the first to offer Marine Stewardship Council (MSC) certified tempura hake to Australia's foodservice sector.

To be sold under the new Sustainable Harvest brand, Pacific West is sourcing the fish for its tempura range from the MSC certified hake fishery in South Africa, and these products will bear the MSC blue ecolabel.

Product manager for Pacific West, Neil Cane, states, “tempura fish is one of the flagship products for Pacific West, and is well known among food service organisations”.

Mr Cane continues, “our customers can be assured that the new MSC certified tempura hake products are the same premium quality and taste as before, the only difference being that now, with the launch of these products, we can together begin to meet the growing consumer demand for sustainably sourced seafood in Australia, and can play a positive role in protecting seafood for the future”.

Marketing Manager of Pacific West, Cindy Eskarous, added to Mr Cane's comment stating that Pacific West are continually moving towards more sustainable methods and that the MSC certifying of the Sustainable Harvest products was the next step.

MSC Manager, Patrick Caleo, says: “The certified hake Pacific West is using in their Sustainable Harvest products has been proven against the world’s most rigorous and science-based standard for sustainable fishing”. He continued to praise Pacific West for leading the way and for allowing the Australian public to know they are now helping towards protecting fish stocks for future generations.

the Fish Site Editor