Fabbro brings over 25 years of experience in the food industry, building brands and scaling businesses, and has been tasked with accelerating Seremoni’s growth in the premium seafood space.
According to Seremoni, Fabbro’s most recent role, as CEO of land-based salmon producer LocalCoho, “saw him lead strategic growth and innovation in sustainable food production” and . “positioned the company as a pioneer in responsible aquaculture”.
Prior to LocalCoho, Fabbro was vice-president for the North American market at New Zealand King Salmon, where he spearheaded the development and successful launch of the Ora King brand, which is now the leading B2B salmon brand in North America.
"I’m thrilled to be joining a company that’s truly pushing boundaries,” said Fabbro in a press release. “Seremoni’s commitment to innovation, humane fish handling and sustainability resonates deeply with me. I’ve always sought to align with brands that not only deliver excellence but also push the industry forward. I’m excited to bring my experience in scaling businesses and building market-leading brands to Seremoni, and I’m confident we’ll achieve remarkable things together."
"We are thrilled to have Michael on board. His extensive experience in the seafood industry, particularly with leading brands like Ora King and LocalCoho, positions him uniquely to bring fresh insights and drive our strategic growth,” said Saif Khawaja, CEO and Founder of Seremoni. “Michael’s track record of launching premium, sustainable brands aligns perfectly with our mission to make Seremoni-Grade fish more accessible to everyone.”
