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Finless Foods unveils new plant-based tuna offering

Tuna Marketing Consumer +5 more

Cell-cultured seafood pioneer Finless Foods is capitalising on the growth potential of plant-based seafood, expanding their food portfolio to include plant-based tuna.

In celebration of World Oceans Day, pioneers in cell-cultured seafood Finless Foods announces the expansion of their product portfolio to include a delicious new plant-based tuna offering, as the next step in their ongoing mission to create a future for seafood where the ocean thrives.

The announcement comes alongside a brand refresh and new website reflective of the company’s growing focus within the food space. The website also features new consumer-friendly content, providing an engaging lens into Finless Foods’ long-term impact goals in promoting a healthy, thriving ocean.

The plant-based seafood industry is currently a white space and is expected to grow 28 percent annually over the next decade. Finless Foods’ CEO and Co-Founder Michael Selden identified a unique opportunity to expand upon their cell-cultured efforts by creating and producing additional seafood options that cater to a full range of consumer palates and dietary needs.

Finless Foods aims to make their plant-based tuna widely available to consumers by 2022, via restaurants and food service channels. “We’ve developed a delicious, versatile product that makes an ideal plant-based substitute for raw tuna,” says Selden. “The feedback received from our culinary partners has been phenomenal, likening the flavour and texture to sushi-grade tuna.”

The new product consists of nine whole, plant-based ingredients that are cooked and seasoned to mimic the taste and texture of tuna. It was specifically designed to act as a substitute for raw tuna in dishes like poke and spicy tuna rolls.

Finless Foods partnered with experienced chefs to ensure that the taste, texture, and mouthfeel compared to top-grade sushi tuna. Chef testers found the product to be incredibly versatile across a myriad of culinary applications, both in its original form and with the addition of marinades and citrus juices in various dishes. “Our plant-based tuna offers an option for consumers who can’t eat seafood because of allergies, who think about other health concerns, or who just want to enjoy a seafood dish without the catch,” says Selden.

Finless Foods will continue to build out the technology and undergo regulatory approval for their cell-cultured tuna, and they plan to bring their full portfolio of plant-based and cell-cultured products to market in the coming years.