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Algal oil-fed salmon available in France

The Fish Site
by The Fish Site
6 June 2019, at 2:36pm

French retailer Supermarché Match has started to sell salmon fed with Veramaris’ innovative natural marine algal oil.

© Supermarché Match

Supermarché Match sources the salmon from Norwegian salmon farmer Lingalaks. Since October 2018, Lingalaks has been feeding a sustainable salmon diet developed and manufactured by feed producer Skretting which includes omega-3 EPA & DHA algal oil from Veramaris as an alternative to fish oil from wild-caught fish.


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It is vital that fish farm operatives who are responsible for farmed fish are trained in their health and welfare. This will help to ensure that fish are free from disease and suffering whilst at the same time promote good productivity and comply with legislation.

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“At Supermarché Match, we are committed to ensuring that everyone has access to fresh and healthy food. The salmon we are now able to offer to our customers is rich in omega-3 EPA & DHA from natural marine algae. This is our contribution to conserving marine resources,” says Nicolas Baroux, head of procurement at Supermarché Match.

The salmon is now available in all Supermarché Match locations
The salmon is now available in all Supermarché Match locations

© Supermarché Match

Feeding salmon with natural marine algal oil resonates strongly with increasing consumer demands for nutritious and sustainably farmed seafood. In France, 93 percent of salmon consumers say that omega-3 content is important when purchasing salmon (Veramaris Market Data 2016/2018). As a result, omega-3 content is among the top five reasons for consuming salmon.

“Omega-3’s are among the most important nutrients that people need for a healthy life. Omega-3 EPA & DHA are at the very core of the salmon brand promise, making salmon a food choice consumers can count on when it comes to health benefits. This is our contribution to differentiate salmon and support retailers in increasing their fair share index of the salmon category,” Veramaris CEO Karim Kurmaly says.

Veramaris orchestrated a stakeholder dialogue with players along the value chain over the past few years, from feed producers, farmers to retailers and NGOs. Feed producer Skretting has, in turn, intensified its engagement along the value chain to accelerate adoption of the Veramaris omega-3 solution.