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Whole Foods Helps Consumers Make A Sustainable Choice

US - Whole Foods Market has launched the first in-store colour-coded sustainability-rating programme for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013.

Through partnerships with Blue Ocean Institute and Monterey Bay Aquarium, Whole Foods Market is the first national grocer to provide a comprehensive sustainability rating system for wild-caught seafood.

Blue Ocean and Monterey Bay Aquarium are highly respected for the strength of their science-based seafood programs. Both organizations evaluate species and the fishing fleets that catch them, based on life history, abundance, habitat impacts, fishery management practices and bycatch.

  • Green or “best choice” ratings indicate that a species is relatively abundant and caught in environmentally-friendly ways;
  • Yellow or “good alternative” means some concerns exist with the species’ status or catch methods;
  • Red or “avoid” means that for now, the species is suffering from overfishing, or that current fishing methods harm other marine life or habitats.

The colour-coded ratings offer shoppers transparent information about the sustainability status of wild-caught seafood. Anyone can go online and review complete species and fishery evaluations.

The new programme expands upon the partnership that Whole Foods Market has had with the Marine Stewardship Council (MSC) since 1999, and the new ratings apply only to non-MSC-certified fish. The MSC is the world’s leading certification body for sustainable wild-caught seafood, and its blue ecolabel identifies wild-caught seafood products that are MSC-certified.

The company’s new wild-caught seafood rating programme and partnerships will complement its existing farmed seafood standards, which remain the highest in the industry. Farmed seafood at Whole Foods Market carries the “Responsibly Farmed” logo to indicate that it meets these high standards.

the Fish Site Editor

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