Aquaculture for all

Omojo Chinese Health Products Brand of the Year

Marketing Food safety & handling +2 more

CHINA - Producer of functional, sustainable tilapia products, HQ Sustainable Maritime Industries, has seen its "Omojo" brand awarded the Gold Prize in the Chinese Health products category by the World Brand Laboratory.

The award certified by Professor Robert A. Mundell, Chairman of World Brand Laboratory and Nobel Laureate, was awarded at a ceremony in Hong Kong.

The New York-based, World Brand Laboratory, published the world's top 500 brand names list for 2010 last month, including 17 brands in China's mainland.

The assessment is based on the evaluation of brand influence, share of market, brand loyalty and global leadership selected from more than 8,000 brand candidates from 33 countries.

Norbert Sporns, CEO of HQS, said that new food safety legislation passed last year in China was a turning point for China health product brands.

"With strong legislation to support intellectual property and the standards that support food safety, China gives itself the ability to bring its economy to another level; embracing home grown brands and innovation for the benefit of an increasingly well educated, affluent and demanding consumer."

The Omojo brand was designed to celebrate the health benefits from marine sourced raw materials "O" such as those coming from its unique vertically integrated Tilapia operations. The health energy denoted by "Mojo" is the result.

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