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Growing Importance of Emerging Markets

Marketing

GLOBAL - The emerging markets are becoming an increasingly more important focus for global companies.

Speaking to TheMeatSite at the press launch of the new animal health company Zoetis - the former Pfizer animal health - Greg Andrews the vice president for emerging markets for the Europe, Africa and Middle East Region stressed that the new markets are becoming more important in the provision of meat for a growing population.

And he added that with the growth of meat consumption and production there is also a growing need to take care of the livestock and for the use of veterinary medicines.