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Grant Promotes Canadian Aquaculture Products at Home and Abroad

Marketing Economics Politics +3 more

CANADA - The Newfoundland Aquaculture Industry Association (NAIA) will engage in an ambitious promotional campaign with assistance from the Provincial Governments Fisheries Technology and New Opportunities Programme.

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Vaughn Granter, Minister of Fisheries and Aquaculture, announced C$48,750 for the association, which will be used to help stage exhibits at events that include Seafood Expo North America in Boston, the Royal St. John’s Regatta, and the Down Home Expo.

“Provincial seafood farmers are establishing strong positions in global markets, gaining recognition for using best practices, and are expanding the reputation of provincial aquaculture products significantly. With this investment of more than C$48,000, the Provincial Government is helping the aquaculture industry spread the word about the high-quality, sustainably-farmed seafood produced in Newfoundland and Labrador, which in turn helps grow the industry’s customer base,” said Vaughn Granter, Minister of Fisheries and Aquaculture.

The funding will be used for booth space, industry participation, and fresh blue mussel and salmon cooking demonstrations at events. Promotional materials will also be produced and distributed to seafood buyers and consumers.

“Provincially farmed seafood is among the best in the world, and is certified to the highest international standards for environmental integrity, social commitment, and food safety. October is national seafood month across North America and we are pleased to have the support of the Provincial Government to promote our healthy and sustainably farmed seafood. There is a lot to be proud of in helping to feed the world with our delicious and nutritious farmed products,” said Miranda Pryor, Executive Director, Newfoundland Aquaculture Industry Association.

In addition to promotional initiatives, NAIA may also use the funding to sponsor the use of seafood at special events around the province this October to celebrate National Seafood Month.