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Weekly Overview: Canadian Lobsters to Receive National Brand Identity

Lucy Towers
21 January 2014, at 12:00am

ANALYSIS - In this week's news, the Lobster Council of Canada is partnering with Revolve Branding to build a national lobster brand identity in 2014, writes Lucy Towers, TheFishSite Editor.

The Council plans to develop a new Canadian lobster brand for use in both domestic and international markets. The brand will be defined by focusing on lobsters superior quality, delicious taste and year-round availability.

“A national brand identity will highlight Canada lobster’s many strengths including the coastal waters where it is harvested, the thousands of inspiring harvesters and their families, and the value that Canadian lobster has in the global marketplace,” said Geoff Irvine, Executive Director of the Lobster Council of Canada.

Andrew Grant, CEO of Australia's CO2 Group Limited has resigned because of changes in market circumstances, which will see the business pursue new growth areas. 

In fisheries news, a new European-wide campaign has been launched to raise awareness on the reform of the Common Fisheries Policy. 

The project, INSEPARABLE, urges Europeans to eat, buy and sell sustainable fish. Citizens will be given information on how they can make the small changes in their everyday lives to ensure we can keep fishing tomorrow. 

The International Pacific Halibut Commission (IPHC) has advised the governments of Canada and the United States on Pacific halibut catch limits for 2014. This year, the advised catch 27,515,000 pounds, down 3,513,000 pounds from last year.