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Salmon Impresses In Global Taste Awards

NEW ZEALAND New Zealand King Salmon has again achieved outstanding results at the prestigious International Taste & Quality Institute (ITQI) Superior Taste Awards, held in Brussels, continuing their success from 2010.

All six of the Nelson-based company’s products submitted for the annual ITQI Superior Taste Awards have gained either the top three-star or two-star rating.

The ITQI is the leading independent chef and sommelier based organisation. Its aim is to test and promote “superior tasting food and drink from around the world”, awarding three stars to “exceptional” products that achieve more than 90 per cent marks and two stars to signify “remarkable” products that have scored between 80 and 90 per cent marks. Products are awarded marks based on their first impression, appearance, aroma, texture, flavour and retro-olfaction.

The full list of winning New Zealand King Salmon products is:
  • Regal Hot Smoked Salmon - Natural - Three Stars
  • Regal Hot Smoked Salmon - Mixed Peppers and Spices - Three Stars
  • Southern Ocean Cold Smoked Sliced Salmon – Two Stars
  • Seasmoke Cold Smoked Sliced Salmon- Two Stars
  • Regal Salmon Caviar - Two Stars
  • Regal Fresh Salmon Fillet - Two Stars

The company farms salmon in the Marlborough Sounds and in an email from the organisers of the prestigious awards has been congratulated for its excellent evaluation results.

New Zealand King Salmon CEO Grant Rosewarne says the company’s success again demonstrates the taste and texture appeal of its Chinook or King salmon products.

“Here are some of the world’s best chefs saying our King salmon has superior taste. While we are a small producer of salmon by world standards, we are still the world’s largest producer of King salmon compared to the more common Atlantic salmon”.

Mr Rosewarne says that when he visited the event website and saw all the global logos on the awarded products page, it brought home to him the prestigious company New Zealand King Salmon keeps.

“You see the logos of some of the world’s biggest brands, products that have year after year impressed consumers and experts alike with their taste and texture. It’s an honour to see the New Zealand King Salmon logo among them.”

New Zealand King Salmon has been invited to attend the Superior Taste Award Ceremony to be held on May 26, at the Cercle Royal Gaulois in Brussels.

New Zealand King Salmon is permitted to use Superior Taste Award labels on its products for three years. The ITQI awards are now in their seventh year and in 2011 attracted 906 product entries from 54 countries. No stars are awarded to products that don’t reach the 70 per cent threshold for one star.

the Fish Site Editor

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