Ordinary Seafood, founded by Dr Anton Pluschke, in response to the role the seafood industry plays in environmental and ethical challenges, has led the company to produce plant-based seafood alternatives, which the company claims will help reshape the way we think about seafood.
The startups says that its aim is to provide sustainable seafood alternatives that are scientifically-based, environmentally sustainable, and provide quality taste and texture.
The new products will initially be available in Germany at METRO outlets, beginning this month.
Their current production capacity is over 9 tonnes a day, and they aim to expand from Germany into the €12 ($12.8) billion European market.
According to the startup, their market research has shown that 54 percent of Generation Z identifies as flexitarians, demonstrating the need for plant-based dietary choices. The company acknowledges that from a sensory point of view, seafood is incredibly challenging, and is a key focus in their food research and development.
Dr Anton Pluschke stated in a press release: “The feedback we have received on these two first products is simply incredible and I can’t wait for more people to enjoy them.”
Ordinary Seafood have already secured financial investment and support from:
- Nucleus Capital
- Climate Capital
- Pioneer Fund
- Collaborative Fund
- Value-added angel investors.