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Food Show Visitors Enjoyed BC Farmed Salmon

Salmonids Marketing Economics +3 more

BRITISH COLUMBIA, CANADA - Delicious BC farm-raised salmon was served up at the Eat! Vancouver show.

It was lucky year number seven for the BC Salmon Farmers Association, who had their best and busiest time yet at the Eat! Vancouver food show last weekend.

With nearly 1,000 pounds of smoked and fresh grilled salmon handed out as free and for-purchase samples, thousands of people were able to try these delicious made-in-BC products.

Mary Ellen Walling, BCSFA's Executive Director, said: "Food shows are a great opportunity for people to try our great-tasting salmon, highlight the good work of our member companies and answer questions for people one-on-one."

Industry employees volunteered their weekend to run the BC Salmon Farmers booth, handing out cup after cup of Hardy Buoys smoked salmon and fresh grilled fillets topped with our signature green curry aioli.

On Saturday alone, an estimated 30,000 people came through the show which was held at Vancouver's new Convention Centre. About 25,000 samples were given from the BC Salmon Farmers booth – with packaged smoked salmon nuggets and fresh salmon loins selling out.

While most people were just eager to get a taste, some asked questions about feed efficiency, research into closed containment and sea lice management. With lots of industry employees on hand, there was plenty of information to dish out as well.

Ms Walling added: "Eat! Vancouver is always a positive experience. It's a great way to open up communication between salmon farmers and consumers so that information can be shared about our business."

Eat! Vancouver is the second of five foods shows the BCSFA will be represented at this year. Also coming up is Eat! Fraser Valley and the Mount Washington Alpine Food Festival.