Available in supermarkets throughout New Zealand, the John West canned tuna will feature the blue MSC ‘tick’ of approval, as a result of the collaboration between the MSC, John West New Zealand and the World Wildlife Fund for Nature (WWF).
The range is exclusively sourced from the world’s largest sustainable purse seine fishery, Pacifical, controlled by the PNA (Parties to Nauru Agreement), globally recognised as leaders in tuna management and conservation.
MSC certified in 2011, PNA meets the standard’s rigorous third party assessment addressing three core principles of sustainable stock; minimising environmental impacts and effective management.
“In 2012, we pledged that by 2016, John West New Zealand would only source skipjack tuna caught in purse seine fishing nets, using independently verified fish aggregation device (FAD)-free methods," said Chris Buddle, New Zealand Country Manager for Simplot, who own the John West Australia and New Zealand brands.
“After three years of extensive research, close collaboration with MSC, Pacifical and WWF, I am proud to announce that we are now not only sourcing FAD-free, our skipjack tuna is also MSC certified, sustainable and completely traceable from ocean to can.