The campaign, developed in collaboration with EU Member States and the Aquaculture Advisory Council, focuses on raising awareness, understanding and support for the development of aquaculture.
Under the rallying title "EU aquaculture. We work for you with passion", this campaign will, over the next three months, showcase the dedication and commitment of EU producers to sustainable aquaculture and to providing high-quality products. It will also show the benefits of developing this activity in the EU, by reducing the region’s dependence on imports and boosting local economies.
The campaign features nine different species – mussels, trout, clams, sea bream, oysters, carp, salmon, meagre and seaweed – and many aquaculture producers. Through videos, educational content, and a road trip around EU aquaculture sites, you will gain a better understanding of how the sector works, its benefits, and live an immersive experience from farm to plate.
At the launch event in Brussels, Commissioner Kadis will be joined by Maria Panayiotou, Minister of Agriculture, Rural development and Environment, Cyprus; Jacek Czerniak, State Secretary, Ministry of Agriculture and Rural Development, Poland; Paulo Do Nascimento Cabral, Member of the PECH Committee in the European Parliament, Piotr Całbecki, Chair of the NAT Commission, European Committee of the Regions; Piroska Kállay, President of the Permanent Group on Sustainable Food Systems, European Economic and Social Committee, several aquaculture producers from across the EU and a Belgian retailer.
The event will be live streamed from 10:00 to 12:30. More details about the campaign and aquaculture can be found on the campaign website.
