The announcement was made by the ASC Supervisory Board.
Bas Geerts's first job will be to receive the first four sets of standards developed by the Aquaculture Dialogues, which will be handed over to the ASC by the groups that managed the Dialogue roundtables. This will occur at the 2011 European Seafood Exposition at 15:30 hrs today, 3 May, at the ASC booth.
The hiring of Mr Geerts marks the end of the development phase of the ASC, overseen by Dr Philip Smith, and the beginning of the operational phase. Mr Geerts, who began working for the ASC on 1 May, was previously the manager of traceability services and new business developer at UTZ Certified, a worldwide certification body for coffee, tea and cocoa. Prior to his career at UTZ Certified, he was the new business developer at the Netherlands office of World Wildlife Fund (WWF).
The standards are for farmed tilapia, pangasius, abalone and bivalves (clams, oysters, mussels and scallops). They were developed with input from almost 1,000 farmers, NGOs, scientists and others over the past several years. The time-line for certifying against the standards, as well as the time-line for launching the ASC label, will be announced at the ESE.
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