Following the introduction of ASC labelled products in the Dutch and Swedish versions, the Belgian guide will be the third to help consumers make an informed choice for responsibly farmed fish.
“I am delighted that ASC certified tilapia and pangasius are included in the Belgian Fish Guide from now on. This is a great sign of how far ASC has come in just over a year since the first product with the ASC logo was launched in 2012,” said ASC’s CEO Chris Ninnes.
”The Belgian market has been very receptive and I am hugely encouraged by this development. This Fish Guide will help ASC reinforce our position even further.”
A guide for seafood shoppers
For nearly a decade, the Fish Guide has been helping consumers to make responsible choices when shopping for fish. The guide simply tells shoppers which seafood to enjoy and which to avoid.
The methodology that the guide is based on was developed by WWF, Seafood Choices Alliance, North Sea Foundation and the Marine Conservation Society. The Fish Guide can be found in 18 countries around the globe.
Last week, WWF Belgium held a press event in Brussels to celebrate the launch of their newly updated Belgian Fish Guide. Franck Hollander, Conservation Policy Officer, WWF Belgium said: “WWF Belgium is pleased to include ASC labelled products in our Fish Guide for the first time. The guide is an established tool amongst Belgian consumers, helping them to choose responsibly produced fish. The Fish Guide has been essential for raising awareness of responsibly farmed and sustainably wild caught fish. Its impact is well documented as it reaches an estimated 60,000 Belgian seafood shoppers."
