The new funds will be used to accelerate product innovation, such as the launch of the plant-based salmon that startup is currently developing, which Hooked claims will be the first vegan shredded salmon on the market.
Founded in 2019, Hooked Foods is on a mission to counteract overfishing and the associated sustainability issues created in the conventional fishing industry.
As co-founder Tom Johansson, said in a press release: “Overfishing is one of the most urgent environmental challenges we face today. The big nets of fishing boats also trap plants and animals, such as turtles and dolphins, leading to a growing number of animals killed and a negative impact on marine life.”
“We’re very pleased that Brightly Ventures, Oyster Bay Venture Capital and artist Danny Saucedo want to join our journey towards a more sustainable marine ecosystem. The funds will chiefly be used to further expand our presence in Sweden, scale up the team and accelerate product development,” he added.