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NPC Showcase $700 Million Desert Aquaculture Farm

DUBAI, SAUDI ARABIA - The National Prawn Company has announced that it will be showcasing its USD 700 million desert Aquaculture farm at 'Sea Food Expo 2008'.

The region's only dedicated seafood event is slated to run from October 27 - 29, 2008, at the Madinat Arena Conference Hall in Madinat Jumeirah Hotel, Dubai.

Additionally, NPC also aims to enhance its white prawn production, with the company aiming to raise its output to over 45,000 tons annually by 2010 from its current annual production of 15,000 tons.

"We are witnessing growing demands for our main products as supreme quality, texture, colour and a uniquely brilliant taste are what makes our prawns one of the most sought after by chefs and food professionals throughout the world, and we are once again proud to take part in such a high profile event such as 'Sea Food Expo 2008'," said Mohamed Gamal Zaki, Marketing Support Manager, National Prawn Company.

"Our presence at the event will be marked by our world-renowned white prawns, which we distribute to over 30 countries. Further, we have high expectations that this will spill over to our expansion into fish aquaculture, which we will be undertaking very soon."

"With around 1 billion people depending on seafood as their primary means of animal protein, we are witnessing soaring demand for high quality and safe prawns and cultured seafood, and a dedicated event, which will gather the world's leading seafood industry players under one roof is essential today more than ever.

"We are confident that the exhibition will serve as the best sourcing event in the region for seafood and processed products, technology, equipment and services. In addition, 'Sea Food Expo 2008' also affords industry experts with a venue where they can discuss current environmental concerns and other economical and social challenges that are affecting the aquaculture market," concluded Nafees Ahmed, Project Manager, Orange Fairs & Events.

Ellen Hardy

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