A film made for the food chain industry titled “Animal Medicines in Food Production – The Food Industry Perspective” has been produced to help industry understand the levels of awareness and concerns that consumers have.
A second film, “Animal Medicines in Food Production – Challenging the Myths” is aimed at consumers and looks at some of the myths surrounding the use of animal medicines in livestock production.
Both films were based on a survey carried out by the IGD on behalf of NOAH that investigated levels of awareness among consumers.
Phil Sketchley, Chief Executive of NOAH, said that while the public was generally supportive of the use of animal medicines in farm production, there was a knowledge gap among consumers about the way that medicines were used.
“It was interesting to discover how much people knew about medicines in food production. There were some very positive attitudes among consumers, particularly towards the way British farmers care for their animals. But there were still some areas of concern, for example with the belief among a large number of people that growth hormones were still being used on UK farms, despite the fact they have been banned since 1988.” he said.
“The industry film should help people involved in food production understand what consumers are thinking when it comes to animal medicines. Animal health and welfare and ensuring sick animals are treated is a big issue, and food producers and retailers need to be able to communicate clearly with consumers on the subject of animal medicines,” he said.
“It is important there is transparency on all issues of animal health and welfare,” he said.
The industry film can be viewed by clicking here and the consumer film by clicking here.