Aquaculture for all

Morrisons launches plant-based alternative to tuna

Marketing Consumer +2 more

Morrisons, one of the UK's top supermarkets, is the first major retailer to stock Loma Linda's seafood alternative TUNO.

Made with natural plant-based ingredients, this protein-rich, gluten-free food features the light, flaky texture of seafood and is completely fish-free.

Loma Linda's TUNO is a plant-based alternative to conventional tuna

© Loma Linda

TUNO has been created in collaboration with seafood industry experts from around the world to help address the growing crisis of global fish stocks being overfished and depleted.

The product offers a delicious, ocean-safe product, with around 100 calories or less per serving, which can be enjoyed as a snack, sandwich filler or salad topping.

Shoppers can choose from flavours including: Spring Water, TUNO Mayo (made with vegan mayonnaise), Lemon Pepper, Sweet Chilli, all of which will be available in 142g cans, together with 85g on-the-go pouches covering the additional flavour of Sesame Ginger.

Andrew Wilson, Morrisons Tuna Buyer said: “We have listened to so many customers who want an easy alternative to tuna, that’s high in protein and can be used in much the same way. TUNO provides a convincing alternative for sandwiches, pasta and salads.”

Loma Linda’s range of TUNO products have been brought to the UK market by leading global health foods supplier All About Healthy Foods (the principal of Atlantic Natural Foods, LLC) in partnership with distributor Worldwide Food Associates (WFA).

Eric Woods, Managing Director at Worldwide Food Associates, said: “Health and sustainability are critical components in a world where today's shoppers are not only aware of the benefits of plant-based proteins, but also embracing them as part of a healthy lifestyle.

“As such, retailers like Morrisons are significantly increasing the space allocated to plant-based alternatives, as more brands and SKUs enter the market.

“TUNO has already received positive reviews from consumers stateside and in Australia and we are looking forward to bringing this new product to UK consumers, providing a tasty, nutritious and sustainable alternative to tuna.”

The full range of TUNO products are now available in Morrisons stores nationwide and can be found in the canned fish aisle from, priced from £1.30.

TUNO was recently named as a finalist in the best new vegan product category at this year’s Natural Organic Products Europe – one of the industry’s biggest events.

Create an account now to keep reading

It'll only take a second and we'll take you right back to what you were reading. The best part? It's free.

Already have an account? Sign in here