The company announced it is to further its commitment to the Best Aquaculture Practices (BAP) third-party certification programme by adding 18 new four-star BAP prawn items to its product range.
The BAP programme is run by the Global Aquaculture Alliance, and is a set of science-based standards that seafood producers can meet to assure retailers of their environmental responsibility.
“Sourcing four-star BAP seafood is one of the best choices that UK foodservice operators can make,” said Mike Berthet, Director of Fish and Seafood for M&J.
Four-star BAP status denotes that seafood is sourced from BAP-certified processing plants, farms, hatcheries and feed mills. It’s the highest such achievement in the BAP program.
“This represents yet another major milestone in the number of products available from our Safely Sourced Seafood List, which now exceeds 400 items — fresh, frozen and live,” said Mr Berthet.
“Fresh Direct and M&J are taking very decisive, proactive action for the UK foodservice sector. This is a bold move, and we applaud their leadership and vision,” added Peter Redmond, BAP VP of Market Development.
“We hope this bold example is enhanced by other companies, so that we see an overall rising of the tide.”