Aquaculture for all

Bumble Bee Foods Launches ASC Certified Fish Range

Sustainability Marketing Economics +2 more

GLOBAL - North American consumers can now enjoy a wider choice of responsibly farmed seafood. Bumble Bee Foods, the largest seafood company in North America, has launched a new range of certified frozen seafood products.

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The Bumble Bee SuperFresh™ line is exclusively sourced from farms that have gained certification from third-party organisations, such as Aquaculture Stewardship Council (ASC), GlobalG.A.P. or Global Aquaculture Alliance (GAA).

Growing support of responsible fish farming

An increasing number of North American brands and retailers now support responsible aquaculture. Bumble Bee Foods joins an encouraging global trend in committing to source certified responsibly farmed seafood. As a result, more North American consumers can reward the responsible practices of certified farms when they choose responsibly sourced products.

Bumble Bee Foods’ commitment

The new Bumble Bee SuperFresh™ frozen seafood line includes responsibly farmed shrimp, salmon and tilapia products. It is the result of almost two years of consumer research and product development.

Bumble Bee's mission is to provide high-quality, nutritious product and meal solutions that are sourced sustainably. Bumble Bee’s commitment allows North American customers easy access to premium frozen seafood products they can enjoy with a good conscious.

Contributing to healthy oceans

ASC is a global organisation working with aquaculture (farmed fish) producers, seafood processors, retail and foodservice companies, scientists, conservation groups and the public to promote the best environmental and social choice in aquaculture seafood.

Farms that are certified in compliance with the ASC Standards show that they employ environmental and socially responsible methods.

Responsible aquaculture can greatly contribute to healthy coastal ecosystems, stop overfishing of wild caught fish as a feeding source for farmed fish, halt the loss of mangroves, significantly reduce escapes from fishponds, and stop water pollution and the excessive use of antibiotics.

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