The structure of the UK feed market calls for BIOMIN to have their own team in the UK delivering scientific expertise and solutions tailored to the needs of the local market and customers.
Aside from increasing their UK market presence, BIOMIN aim to be one of the leading feed additive companies in the UK within the next five years.
"BIOMIN is a well-respected brand name in the animal feed additives market, and hence it is right for them to now have their own UK business, with their own employees, based in the UK.
"Personally, I am delighted to be heading up the business, being able to call upon the significant group technical resources from Austria and the rest of the global operation as and when required," stated Neil.
The move to establish a business unit in the country was motivated by the need to be closer to UK customers, which would allow for a more direct transfer of technical expertise and value-added services.
A dedicated technical sales team will also facilitate the development of a full product portfolio of BIOMIN brands that specifically targets the needs of the UK feed and livestock market.