© Seed to Surf
Seed to Surf - a company producing creative plant-based alternatives to traditional tinned seafood - has announced plans for a significant expansion across North America.
Bringing a fresh approach to the industry, the company seems to be seeking to carve out a niche for up-market alt-seafood products. The current offerings of the company include tinned snow crab, made from enoki mushrooms, and a play on smoked whitefish which is made, rather creatively, from celery root.
“Tinned fish is truly having a moment right now, so it’s important for us to bring vegans, vegetarians, and vegetable lovers to participate in the tinned fish trend,” said Seed to Surf co-founder Alex Bergquist, in a press release.
Having already expanded its presence to over 300 retail locations across Canada since its launch, the company now has announced its imminent expansion into more than 150 Whole Foods Market locations across North America. This follows the company’s recent participation in an accelerator programme run by Whole Foods.
“We’re excited for Whole Foods to be a part of our growth as we reach more customers looking for plant-based options in-store,” said Bergquist.
