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Young's Launches New Microwaveable Product

Economics +1 more

UK - Young's, a UK fish brand, is launching a new range of microwaveable fish meals. The Its in the Bag range includes two headline recipes; Salmon Pasta and Seafood Paella.

Commenting on the launch, Yvonne Adam, marketing director for Young’s Seafood, said: “The concept of ‘It’s in the Bag’ is simple. The range offers healthy, nutritious recipes that are packed-full of delicious, inspiring flavours yet only take seven minutes to cook by popping in the microwave.

“Quick and simple to prepare and great-tasting, we envisage the new range will get more consumers buying into the frozen fish category. The classic new recipes will make it easier and more appealing for people to love fish and eat it twice-a-week, which is the recommended dietary intake as well as our mantra at Young’s.”

Both recipes are microwavable from frozen in just seven minutes. Packed in a specially designed bag, the meals are gently steamed to ensure that the flavour and nutrients of the fish and other ingredients are locked-in and not lost during the cooking process.

The Salmon Pasta is made with Atlantic Salmon in a creamy cheese sauce with succulent garden peas and penne pasta. The Seafood Paella uses the classic combination of prawns, Alaskan Pollock, and chorizo sausage in a spicy sauce with red peppers, peas, rice and a touch of smoked paprika.