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Value For Money Drives Frozen Fish Market

UK - Retail sales of frozen food enjoyed strong value growth in the year to 29 November 2009 as consumers sought value for money in the recession.

According to FishfarmingXpert, the latest data from TNS Worldpanel shows that the frozen retail market is now worth just over £5.1 billion.

Following two consecutive years of growth, the frozen fish sector posted further value growth of 4.6 per cent year-on-year.

Major players such as Birds Eye and Youngs continued to launch innovative products in 2009, ensuring continued progress in this sector.

Brian Young, director general of the British Frozen Food Federation said: "It is most encouraging that all sectors within the frozen food market continue to enjoy good value growth".

He added: "Recent publicity by WRAP on the amount of perfectly good food thrown away by consumers has helped the frozen cause.

"This has reinforced the perception amongst consumers that frozen food's locked-in goodness and exceptional value for money are particularly welcome in these difficult economic times."

In volume terms the frozen food market was flat in 2009.

the Fish Site Editor

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