The Grimsby based CoolBrand was judged against 19 other leading seafood brands from across the world, including Young’s, Trident, Bumble Bee, Gorton’s and Iglo as part of the IntraFish Seafood Branding Report 2016.
Branding experts from revered US food marketing organisation The Food Group analysed 20 of the top consumer seafood brands to measure the strength of each. Each brand was scored on a scale of 1 to 5, with 5 being superior, on their branding, logo, digital presence and website. Saucy Fish were the clear winner, scoring highest in 3 of the 4 categories with a total score of 18.96 out of a possible 20.
On The Saucy fish Co.’s branding, one of the judges said: “This company stands out against all the rest – great branding, simple and straight forward.” Another commented: “It's a fun brand with a laid back tone of voice that is welcoming. You get the sense that the people involved in the company are doing what they love and are inviting the customer along. Their responsibility content feels the most authentic.”
Speaking of thesaucyfishco.com and the brand’s recently introduced online shop, which achieved an exceptional score of 4.96, judges commented: “Definitely the most modern website of the group; very consumer friendly, very hip but also very informative.”
The Saucy Fish Co.’s Sales and Marketing Director, Amanda Webb said: “It’s an honour to be recognised as the number one seafood brand in the world. We’re still a relatively young company as we’ve only been around for six years, so we’re thrilled to have scored so well against other well established brands that have been trading for decades. The success of The Saucy Fish Co. brand is a testament to the passion and dedication of everyone involved, so it comes as no surprise to say Team Saucy is over the moon!”
In the six years since launch, The Saucy Fish Co. have changed the way millions of Brits think about fish and are now emulating this success overseas, with most recent listings in Publix and Wholefoods in the US.
Visit the shop, here.
