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Target Eliminates Farmed Salmon in All Stores

by 5m Editor
29 January 2010, at 12:00am

US - Citing the significant environmental degradation caused by salmon farming, Target has announced that it will discontinue sales of all farmed salmon products in its stores.

Salmon is second only to shrimp in seafood purchases in the United States and the announcement is a first by a major seafood retailer, according to Worldfishing.

"Greenpeace applauds Target's decision to replace farmed salmon with wild Alaskan salmon, a relatively sustainable and healthy product, throughout its operations," said Casson Trenor, Greenpeaces Senior Markets Campaigner. "The companys decision to address this issue represents an incredible willingness to challenge old paradigms in favor of sound science and environmental preservation, as well as provide real market value to its customers. We have no doubt that the leadership will set a new standard for the seafood industry; one we hope is echoed by other retailers."

Target is one of 20 seafood retailers profiled in Greenpeaces sustainable seafood guide, Carting Away the Oceans, which is published several times ayear based on an analysis of sustainable seafood policies and practices among major retailers. In the most recent edition, Target had moved to 4th place.

5m Editor

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