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Scottish Mussels Sales Set to Soar this Christmas

Marketing Economics +2 more

SCOTLAND, UK - Growing demand from households looking for something a little bit different for the Festive menu looks set to deliver a buoyant Christmas for Scotlands shellfish farmers.

Lucy Towers thumbnail

The Scottish Shellfish Marketing Group (SSMG) is predicting that sales of both fresh mussels and supermarket ready meal mussel dishes will surge in the run-up to Christmas, with the volume sold increasing by around a third above normal levels. Oyster sales are expected to rise by a similar amount too.

The predictions are based on trends set in recent years, and according to SSMG managing director, Stephen Cameron, it seems that consumers are increasingly on the look-out for exciting alternatives to traditional Christmas fare – with mussels fitting the bill perfectly.

“The great thing about Scottish mussels is that they are tasty and indulgent, yet are a healthy to eat food too,” he says.

“There is a vast array of mussel recipes to choose from, which makes them incredibly versatile in the kitchen.

“Our Scottish rope-grown mussels are also a sustainable choice for the consumer and are independently certified by the Friend of the Sea and Marine Stewardship Council eco-label schemes for the environmentally-friendly manner in which they are cultivated.”

SSMG is a co-operative of mussel and oyster farmers based on the Scottish west coast and Shetland, supplying fresh and value-added shellfish to multiple and independent retailers and restaurants.