© BlueIQ
The Norwegian company has been set up by veterans of the seafood and ocean industries who want to apply decades of experience to a sector that is becoming increasingly complex and interconnected.
“Competition is healthy – it sharpens us, drives improvement and ultimately benefits the market. This is a key motivation behind the establishment of BlueIQ,” said Per Håkon Stenhaug, managing director and majority owner of BlueIQ, in a press release.
“We want to contribute to the growth of a sector that is both global and deeply local. The Blue Economy has always been built on trade, adaptability, and knowledge-sharing across borders. With BlueIQ, we build on that tradition, but we also bring the perspective of having stood on the other side of the table as business owners and leaders,” added Eirik Gonsholt-Hansen, chairman of the board and co-owner of BlueIQ.
Covering the full value chain
Unlike many traditional advisors, BlueIQ intends to work across the entire Blue Value Chain: from wild-capture fisheries to offshore and land-based aquaculture; from maritime industries and shipyards to processing facilities, suppliers, sales companies and governance – as well as emerging forms of ocean-based energy.
“Our strength lies in seeing the whole picture. Competitiveness in the Blue Economy depends on the interplay between sectors. Our background spans aquaculture technology, shipbuilding, engineering, finance, recruitment, media, and strategy consulting – and this cross-sector perspective is what drives real innovation,” says Nils-Johan Tufte, board member and co-owner through Bluegreen Future AS, which holds 25 percent of the shares in BlueIQ.
Although still a small company, BlueIQ enters the market with a strong partner network. Strategic collaborations with established players will, the founders believe, allow the firm to deliver integrated services.
“We believe in collaboration as a principle. By working closely with trusted partners, we can deliver seamless services across the value chain, take on larger and more resource-intensive projects, and ensure quality for our clients,” said Gonsholt-Hansen.
BlueIQ also places strong emphasis on people, arguing that knowledge transfer and competence-building are key to resilience in the Blue Economy.
